It’s Time to Voice-Activate Your Business
Voice technology, such as voice assistants, voice search, and voice-activated advertising, is one of the most exciting and innovative trends in digital marketing today. It offers new ways to deliver value and engage customers in natural and meaningful ways. However, it also poses new challenges and opportunities for marketers, who need to adapt their strategies accordingly.
Google Home is a voice-activated speaker powered by Google Assistant. Ask it questions. Tell it to do things. It’s your own Google, always ready to help. Just start by saying, “OK, Google” to enjoy music, get answers straight from Google, manage your everyday tasks, and easily control smart devices around the home.
In this article, we will share some real-world examples of brands that are using voice technology to achieve their goals and make a positive impact on the world. We will also provide some tips and insights on how voice technology can benefit your marketing in 2024.
Spotify: Creating Personalized and Immersive Experiences with Voice Music
Spotify is a leading music streaming service that uses voice technology to enhance its user experience and satisfaction. Users can discover and enjoy music using their voice, rather than scrolling or typing on their devices. This creates a more personalized and immersive experience for the users, who can access their playlists, podcasts, and recommendations with simple voice commands. Spotify also leverages voice technology to create voice ads, which are interactive audio ads that allow users to respond with their voice.
A strategy like this can provide your company with:
A higher user engagement and retention by offering a more convenient and enjoyable way to access and consume your content.
A deeper user insight and loyalty by collecting and analyzing user preferences, behavior, and feedback through voice data.
More effective and innovative advertising is created by creating voice ads that capture user attention and elicit user responses.
Voice-activated technologies can lead to impact in both the software and hardware spheres. In this case, Spotify is utilizing their “Car Thing” accessory - yes, that is what it is called - to push their broader voice-activated technology capabilities further.
Duolingo: Enhancing Language Learning and Education with Voice Lessons
Businesses that are not mobile applications can also follow the Duolingo model by implementing voice-activated services that help teach their users new skills.
Duolingo is a popular app that offers free and fun language learning courses for various languages and levels. It uses voice technology to deliver its content and interact with its learners, using native and natural voices. Duolingo also uses voice recognition and feedback to help learners practice their pronunciation and comprehension skills.
A strategy like this can provide your company with:
A higher user engagement and retention by offering a more interactive and enjoyable way to learn and improve your language skills.
A deeper user insight and loyalty, by collecting and analyzing user progress and preferences through voice data.
A more positive social impact by providing access and opportunity to quality language education for millions of people around the world.
Domino’s: Enhancing Customer Satisfaction and Loyalty with Voice Pizza
Domino’s is a popular pizza delivery chain that uses voice technology to simplify and streamline its ordering process and service. Users can order pizza using their voice, rather than typing or tapping on their devices. This reduces the friction and time involved in the ordering process, and increases the convenience and enjoyment of the customer. Domino’s also tracks and updates the status of the order, and collects feedback and ratings from the customer, using voice technology.
A strategy like this can provide your company with:
A better customer experience and satisfaction, by simplifying and streamlining the ordering process and providing relevant and timely information to the customer.
A higher customer loyalty and advocacy, by creating a more personalized and engaging experience and collecting feedback and ratings to improve your service.
A greater revenue and profit, by increasing the frequency and value of orders and reducing the costs and errors associated with manual or digital ordering.
Domino’s voice-activated pizza ordering system has grown significantly since its launch in 2014. It is now a part of its “Domino’s AnyWare” campaign, which includes the ability to vocally order pizza on Amazon Alexa devices and through Apple CarPlay.
Conclusion
Voice technology is not only a convenient and accessible way for consumers to interact with brands, but also a powerful and profitable channel for marketers to leverage. By using voice technology, marketers can reduce their carbon footprint, increase their social impact, and improve their business performance.
However, to succeed in this emerging field, marketers need to understand the challenges and opportunities that voice technology presents, and how to adapt their strategies accordingly. In this article, we have shared some real-world examples of brands that are using voice technology to achieve their goals and make a positive impact on the world.
If you’re interested in learning more about how Circle can help your newest marketing campaign utilize voice-activated technologies, we’re here for you. Schedule a call below!
